Promotional video
PLATH Group

The PLATH Group is a family-run, medium-sized corporate group headquartered in Hamburg. It possesses extensive market and technological expertise in data-driven crisis prevention. The group supplies the market with dedicated products, systems, and services and is divided into five highly specialized business units. The PLATH Group employs over 550 people in Germany and comprises 15 companies located throughout Germany, Europe, and Asia.

For the past nine months, we’ve had the privilege of supporting the group with our creative and design work. Until recently, video played no role in the group’s communications, so we have the rare opportunity to work with the marketing team to develop a visual identity for the company from scratch.

We’ll start with the corporate video for the group, which we produced in Germany between November and January. The goal of the video is to give the group a face and explain what Plath does. After all, the products and systems that the group develops and markets are anything but trivial. And so the biggest challenge was to strike the right balance between information and emotion and to highlight the common thread linking all the companies—data-driven early crisis detection.