The 8 Best Promotional Videos: Our Selection
We are pleased to present our hand-picked selection of the best promotional videos. Let these first-rate works inspire you, and please don’t hesitate to contact us if you’d like your film to be included in this exclusive list.
1. 20 Years of pigadi – Well done
Of course, as professional filmmakers, we’d like to take this opportunity to present one of our own promotional videos as the first entry on our list of the best promotional videos.
This film, produced for the Berlin-based company pigadi—which specializes in well construction and maintenance—stands out for its unusual narrative style.
The goal of this film was to celebrate the company’s 20th anniversary. Our idea was to portray the company, its operations, and its importance in ensuring a daily supply of the best drinking water—all from the perspective of water itself. It is precisely this unusual approach that makes this film so effective.
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More Information2. Maersk – The Heart of Trade
This award-winning film for Maersk won four Golden Dolphins and two Black Dolphins at the 2017 Cannes Corporate Media & TV Awards. In our view, it is an outstanding example of a successful corporate video.
M2Film has succeeded in creating a promotional film that goes far beyond ordinary corporate advertising. With its poetic narration, the film evokes a magnificent, epic atmosphere and puts the spotlight on the people who create products and thereby fuel global trade. This film celebrates humanity’s creativity and drive to create.
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More Information3. horgenglarus
This film also won a Golden Dolphin in the promotional films category.
This is a wonderfully poetic film that captures the creation of a chair at horgenglarus, Switzerland’s oldest chair and table manufacturer. The Swiss film production company Lauschsicht has created a visual masterpiece here. In this film, time flies by—and all without any narration. This is primarily due to the beautiful imagery and the outstanding music and sound design.
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More Information4. ISSA Vision Zero
We are particularly proud of this film in our list of the best promotional videos. In terms of the complexity of its production—both on the client side, with an international team of about ten people, and in terms of the sheer scale of the organization and logistics—this film was extraordinary and particularly challenging.
It was produced on behalf of ISSA Construction and focuses on the VISION ZERO concept and its seven golden rules for preventing workplace accidents and occupational illnesses. To achieve this, we filmed on construction sites and in the private lives of five real-life protagonists in five countries (Chile, the U.S., Senegal, South Korea, and Germany) to ensure maximum authenticity and to guarantee broad acceptance among the target audience.
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More Information5. FHNW University – Studying is what you make of it!
This creative masterpiece of a promotional film for the FHNW was produced by the Swiss film agency Seed Audio-Visual Communication AG.
This film rightfully won the Grand Prix at the 2023 Cannes Corporate Media & TV Awards. It stands out for its visual diversity, makes use of various camera techniques, and impresses with its superbly written voice-over script.
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More Information6. PATRIZIA Foundation
As part of our collaboration with PATRIZIA AG, we produced a promotional video for the foundation on a pro bono basis.
The PATRIZIA Foundation builds children’s centers wherever people live in poverty. These centers support children and adolescents in their intellectual, emotional, physical, social, and cultural development.
The film explores the value of the foundation’s work from the perspective of many of its key figures and uses specific projects to illustrate the benefits the foundation brings to local communities. It is a special project that we look back on with a touch of nostalgia and a little pride.
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More Information7. BNP Paribas – Real Estate Film
Another film that stands out primarily for its exceptional voice-over narration. This promotional film for BNP Paribas tells the story from the perspective of a building that explains its significance to humanity itself, thereby creating a unique point of view.
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More Information8. COG Classics
This film, which appears on our list of the best promotional videos, was once again produced by us.
The team at PanFilm has always been a bit crazy about cars. So we were thrilled when Christian-Oscar Geyer—who has known PanFilm for many years—commissioned us to produce the promotional video for the launch of his car dealership, COG Classics. We produced this film in 2018, the year COG Classics was founded. It offers a very personal perspective on the dealer’s philosophy and motivation.
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