Promotional Video I Sales Video for Scentia.
The promotional and sales video for Scentia is complete; for this project, we spoke with a number of the company’s clients about the benefits of pursuing a part-time doctoral program. Structured in the style of a testimonial film, the video engages its audience through authentic testimonials combined with scenes from the university and its surroundings.
Scentia sent the video as a YouTube link via email to 500 potentially interested individuals. Within three days, the video had been viewed nearly 500 times. Statistical analysis also showed that the vast majority of viewers watched the video all the way through. This is a huge success for our client—and great proof that videos are an unbeatable tool for sales mailings.
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