The Social Media Film.
Captivate your target audience with compelling content.
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MPC Container Ships: Social Media Videos on the Modernization of the AS Petronia
We had the exciting opportunity to document the retrofitting of the container ship AS Petronia for our client, MPC Container Ships, at a shipyard near Istanbul. In this case, the retrofitting involved a comprehensive modernization of the ship, including the replacement of the propeller and the bow, as well as a new coat of paint.
This short teaser, which we created specifically for LinkedIn, offers a first glimpse of the project. The footage we’ve gathered will be used both in a promotional video for MPC Container Ships and in other social media videos.
Our goal with every social media video production is to create versatile content that offers our clients maximum value.
What are social media videos?
Your key to digital success.
Social media videos are short, specially created clips that are posted on platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube. Their goal is to capture the target audience’s attention in just a few seconds and convey a clear message. These videos are designed to stand out in the dynamic feeds of social media platforms and offer an effective way to showcase products, services, or brands.
These days, social media videos are an indispensable tool for digital communication. While traditional formats such as corporate videos, recruitment videos, and product videos remain important, social media videos are often more concise versions of these formats. The main differences lie in the platform, the video length, and the aspect ratio, which is specifically tailored to mobile devices and users’ fast-paced viewing habits.
Ideally, potential customers will become aware of you through your social media presence and deepen their interest by watching longer, more informative videos. Because let’s be honest—hardly anyone reads long texts anymore these days.
Short videos
They are short versions of your professional videos that potential customers can discover if they're interested.
Testimonials
By using testimonials, you can authentically showcase other customers' experiences to your future customers, thereby building trust.
Behind-the-Scenes Videos
Behind-the-scenes videos show what goes on behind the scenes at your company and help build a closer connection with your community.
Explanatory Videos
Explanatory videos are perfect for introducing complex products or services. Your potential customers can see what makes your product or service special in no time at all.
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Wilhelmsen Ahrenkiel: Life on Board with Captain Novikov
This impressive social media video offers a unique glimpse into life aboard the AS Floriana.
Captain Dmitry Novikov talks about his passion for seafaring and shares the story of his family’s tradition of seafaring. His enthusiasm for his work as captain of the AS Floriana is clearly evident as he describes the challenges and adventures at sea.
This social media video not only offers a glimpse into life and work aboard the AS Floriana, but also reveals the hearts of the people who shape this fascinating industry. Captain Dmitry Novikov embodies the dedication and enthusiasm that drive the maritime world at Wilhelmsen Ahrenkiel Ship Management.
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Wilhelmsen Ahrenkiel: An Engineer's Passion on the High Seas
This moving social media video tells the story of a man who realized that financial security is essential for a better future. His decision? To become a sailor.
In the video, he explains how he decided to work in the engine room. His enthusiasm for technology and the feeling that the engines are alive drive him every day.
Alexander, the second engineer on the AS Floriana, talks about his motivation to provide a better life for his family. Due to the current political situation, the Ukraine-born man is currently living in Georgia and, together with his wife, is expecting the birth of their first child.
This social media video illustrates how Alexander balances his passion for technology with his family commitments. It is an inspiring story about determination, passion, and the importance of family in the life of a sailor.
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Wilhelmsen Ahrenkiel: A Sailor's Journey on Board
This inspiring social media video tells the story of a man who discovered his passion for the sea and made his dream of becoming a sailor come true.
As third officer on the AS Floriana, he is responsible for the ship’s safety and the well-being of its crew. In this video, he describes his daily duties and shares his ambition to become a captain one day.
This social media video offers a fascinating glimpse into the life and motivations of this extraordinary man, who is living his dream at sea. His story is an example of determination and dedication in the maritime industry.
In this moving social media video, the third officer talks about his deep longing for the sea, the challenges he faces on board, and his plans for the future.
The Benefits of Successful Social Media Videos on
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Why Social Media Videos Are Essential for Your Business.
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Our experience shows that social media videos play a key role in successful marketing campaigns. We have already completed numerous projects for leading companies and significantly boosted their online presence. Thanks to our in-depth knowledge of video optimization for SEO and social media, our clients achieve a significant increase in visibility and engagement rates.
Full Attention
Studies show that videos are the most effective form of communication on social media. With creative and visually appealing videos, you can reach your target audience more quickly and, within just a few seconds, capture the interest needed to get your message across.
Emotional connection
Videos have the unique ability to evoke emotions and build a deeper connection with your audience. Stories told through videos stick in people’s minds and leave a lasting impression—which is especially important for brands that want to stand out from the competition.
Increased Interaction Rate
Social media videos have been shown to generate more likes, comments, and shares than text- or image-based posts. Your followers become active participants, which organically increases the reach of your content.
Effective Target Audience Engagement
Whether they’re short explanatory videos, teasers for new products, or engaging behind-the-scenes content—social media videos are versatile and can be tailored to the specific needs and interests of your target audience. This allows you to reach exactly the people who matter most to your brand.
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MPC Caribbean Clean Energy: From Tilaran to the Soccer Tournament in South America
Alejandra Arias lives and works in Tilaran and is a talented soccer player. Her skills are so remarkable that she was invited to join the national team to participate in a tournament in South America. To help her cover the high travel costs, MPC provided financial support for the trip to Peru.
In this social media video, she talks about her passion for soccer and the amazing support she has received.
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MPC Real Estate: Social Media Videos for the Real Estate Industry
When it comes to social media videos for real estate, we’re true experts! For decades, we’ve been creating video content for clients in the real estate industry.
Filming real estate properties is always an exciting challenge for us, because properties are often static subjects. They only come to life through the people who design and live in them. That’s why almost every real estate video needs a personal touch.
You can see this in this social media video for MPC Capital AG. Dive in and meet Peter Metzger, Head of Real Estate Fund Management for MPC’s ESG Residential Real Estate Fund. Get an exclusive look at their current project in Nauen.
Production of social media videos.
Our process is designed to deliver high-quality videos to you quickly and efficiently.
Producing an effective social media video requires careful planning and a structured approach. Here, you’ll learn how the process of creating social media videos is typically organized.
The entire process, from the initial request to the completion of the video, usually takes only a few weeks. Please note, however, that the speed of the approval processes within your company may affect this timeline.
Producing a successful social media video requires creativity, expertise, and close collaboration. Rely on our many years of experience to create a video that showcases your brand in the best possible light and resonates with your target audience.
Our production process consists of several steps to ensure that your videos are both creative and effective:
Consulting and Strategy
We'll advise you on the type of video that's best suited to your brand and your objectives.
Creative Concept Development
A detailed project plan and the development of a compelling storyline are crucial here. Our team creates unique and captivating storyboards that best represent your brand.
Professional Production
Our creative team will professionally bring your vision to life and ensure that every detail is just right.
Optimization for Social Media Platforms
We tailor the videos to the specific requirements and formats of each platform to achieve the best possible visibility and engagement.
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Manufaktur13: Streetwear in the Spotlight
Check out our latest social media videos for our long-standing client, Manufaktur13. This Berlin-based fashion label specializes in streetwear for young people, and our goal was to appeal to exactly this target audience. During an exciting day of filming on the streets of Berlin, we worked with a model to capture stunning scenes that perfectly reflect the brand’s vibe.
Our social media videos are specifically designed for platforms like Instagram and TikTok, where they generate a tremendous amount of interest. To ensure that the content is presented in the best possible way, we offer the videos in various aspect ratios that are perfectly tailored to each platform.
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Manufaktur13: Captivating Social Media Videos for a Young Audience
Manufaktur13 is a Berlin-based fashion label that specializes in streetwear for young people. During an exciting day of filming on the streets of Berlin, we worked with a model to create impressive social media videos that perfectly capture the brand’s vibe. These product videos are specifically designed for social media platforms like Instagram and TikTok, where they generate tremendous interest. To ensure the videos are presented in the best possible way, we offer them in various aspect ratios that are ideally tailored to each platform.
The video’s main focus was on highlighting why Carsten Rehder is a top-notch employer. To achieve this, we took the footage and combined it with an emotional and motivational narration and some engaging testimonials. The result is this film, which has been extremely successful in helping Carsten Rehder recruit more seafarers—particularly in Southeast Asia—for his ships.
How much do social media videos cost?
An overview of the costs of social media videos.
Depending on your budget and the goals of your communication strategy, the production of a social media video can vary in terms of effort and complexity. However, this by no means implies that a video produced on a smaller budget is any less effective. Thanks to our experience, we can deliver both high-budget projects and impressive videos on a limited budget.
It is crucial that the idea and concept behind the video are precisely tailored to your company’s goals. A tried-and-true rule of thumb is that the budget for your social media video should be proportionate to the scale and objectives of your campaign.
Here are some of the key factors that influence the cost of producing a social media video:
Type and Scope of the Video
A simple, short video is usually more cost-effective than an elaborate explainer video or a complex live production.
Duration and Frequency
The cost varies depending on the length of the video and the number of clips produced.
Additional Services
If you need special effects, music licenses, or animations, this may increase production costs.
Platform-specific adjustments
Customizations for different social media platforms may affect the price.
We offer customized packages tailored to your budget and individual needs. Contact us for a detailed quote tailored to your needs.
Here you can find more information on the topic: “How much does a film production cost?”
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GFA: We want you
GFA stands out not only for the usual benefits that are standard in companies today, but also for its mission to “find solutions to the injustices of this world” worldwide. Those who work here “believe they can make a difference!” Over three days of filming in the winter of 2023, we captured the diverse international perspectives of employees at GFA’s headquarters in Hamburg. The biggest challenge with this recruitment video was building trust with the film’s protagonists in a very short time in order to capture authentic and lively statements and thus give prospective candidates a glimpse into the company. After all, filmmaking isn’t just about mastering the technology, planning accurately, and thinking creatively—it’s also about interacting with people.
Get in touch with us!
Optimize your social media presence with professional videos from PanFilm.
If you’ve recognized the potential of social media videos for your business, we’re here to support you as a trusted partner. Let’s discuss your project together and develop the right strategy to best reach your target audience. In addition to social media videos, we also offer corporate videos, product videos, training videos, and many other video formats.
Our packages are flexible and tailored to your individual needs. During a free initial consultation, we’ll work with you to determine the best solution for you and provide a detailed cost breakdown that includes all relevant services and examples that fit your budget.
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Creative Recruitment Videos: Unique Approaches to Successful Employer Branding
Recruiting videos can also be designed in a completely different way, as demonstrated by this video from Fiverr. The Israeli company offers an online marketplace for services provided by freelancers. In the video, they poke fun at the typical portrayal of attractive work environments. At the same time, by the end of the video, they manage to generate genuine interest in the company by dropping the satire and seriously promoting themselves as an employer. It’s one of the few truly successful examples of a recruitment video that doesn’t take itself too seriously.
Of course, this requires courageous customers—customers who are able to laugh at themselves.
Please feel free to contact us if you have any ideas for your recruitment video. We’re happy to work in traditional formats, but we also love the challenge of creating something unique for you.
Our social media videos.
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