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KGAL: A real estate video with the feel of a corporate image film
We produced this real estate video for our client KGAL, which not only provides an overview of the portfolio but also illustrates the “walkability” investment strategy. This concept emphasizes the importance of short distances, ensuring that essential amenities such as stores, doctors’ offices, and housing options are within walking distance of the workplace.
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HanseMerkur Real Estate: Brand Building
We produced this film for HanseMerkur’s real estate company. HanseMerkur Grundvermögen consolidates all real estate activities of the HanseMerkur Insurance Group and is responsible for managing a significant and growing real estate portfolio.
The film’s primary purpose was to provide website visitors with an overview of the company in about two minutes. The film was shot in Frankfurt, Berlin, and Hamburg and features such iconic buildings as the FAZ Tower in Frankfurt, the former BHF skyscraper in Frankfurt, and Vattenfall’s new headquarters, the EDGE ElbSide, in Hamburg.
What is a real estate video?
The Characteristics of an Effective Real Estate Video.
A real estate video focuses less on your company or your employees, as is the case with a corporate image video or a recruitment video. Instead, the focus is on the product: the property you want to sell, rent, or present as part of a financial offer. Nevertheless, a real estate video can also help promote your company’s image and attract potential employees. In today’s real estate industry, real estate videos have become an indispensable marketing tool.
At PanFilm, we know exactly how to produce a real estate video for your company in an efficient and targeted manner. By combining striking visuals with an emotional appeal, real estate videos offer numerous advantages and contribute significantly to the success of real estate projects and the companies behind them.
1. Marketing of Real Estate Projects
The main purpose of real estate videos is to present residential or commercial properties in an attractive way. Traditional methods, such as photos and descriptions in brochures or on websites, are often not enough to convince potential buyers or tenants. A professionally produced real estate video, on the other hand, can impressively highlight a property’s unique features and advantages. Through drone footage, aesthetically pleasing shots of the interior and exterior, virtual tours where applicable, and—for development projects—3D animations, prospective buyers and tenants gain a comprehensive impression of the property and its surroundings. This creates an emotional connection and makes the decision-making process easier. Real estate videos are an indispensable tool, especially in the luxury segment. High-quality videos that showcase a property’s architecture, design, and amenities in great detail can perfectly convey the exclusivity and lifestyle that a property offers. Real estate videos also play an important role in marketing residential developments and office complexes. They showcase the entire project, its infrastructure, and its amenities, giving potential investors and tenants a clear picture of the type of project they are investing in or where they will live or work in the future.
2. Corporate Image Building
In addition to marketing individual projects, real estate videos also help build the image of companies in the real estate industry. A well-produced video can effectively communicate a company’s values, vision, and achievements. Through authentic stories, interviews with executives and employees when appropriate, and insights into completed projects, the target audience’s trust is strengthened and the brand identity is reinforced. Real estate companies use videos to highlight their expertise and innovative capabilities. They demonstrate how they overcome challenges, incorporate sustainable construction methods, and utilize modern technologies. This type of storytelling can make a big difference, especially when addressing investors and business partners. These target audiences place a high value on credibility and professionalism, which can be effectively conveyed through a well-produced corporate video.
3. Recruitment Support
Real estate videos are also playing an increasingly important role in the search for suitable employees. In times of a skilled labor shortage, companies in the real estate industry must be creative to attract qualified personnel. Real estate videos can help in this regard by presenting the company as an attractive employer. A good recruitment video showcases the company’s work culture, career opportunities, and benefits. Through interviews with current employees and insights into day-to-day work, potential applicants can get a realistic sense of what it’s like to be part of the team. Such videos appeal not only to experienced professionals but also to those just starting their careers who are looking for a promising employer.
Here's what our customers say.
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Philipp Wolfes ist ein leidenschaftlicher und kreativer Filmproduzent. Sein einzigartiges Gespür für Themen und sein Auge für Details ermöglichen … More filmische Umsetzungen, die meine Erwartungen stets übertroffen haben. Er ist eine engagierte Person mit einer positiven Einstellung und hat die Fähigkeit, innerhalb enger Timings zu arbeiten und definierte Budgets einzuhalten. Ich arbeite immer gerne mit ihm zusammen und schätze seinen Input sehr. Daher kann ich ihn und seine Firma PanFilm für alle Filmprojekte nur wärmstens empfehlen. -
Wir arbeiten seit Jahren erfolgreich und sehr zufrieden mit PanFilm zusammen. Sie haben uns bei vielen großen Projekten und Launches begleitet … More sowohl bei den Produktfilmen wie auch bei unserem Imagefilm im vergangenen Jahr. Wir hatten zu jedem Zeitpunkt das Gefühl das unsere Ideen und Wünsche, waren sie auch manchmal etwas ungewöhnlich, zu vollster Zufriedenheit umgesetzt werden können.Großes Lob an das gesamte Team in Hamburg und Berlin.
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Wir arbeiten seit Jahren erfolgreich und sehr zufrieden mit PanFilm zusammen. Sie haben uns bei vielen großen Projekten und Launches begleitet … More sowohl bei den Produktfilmen wie auch bei unserem Imagefilm im vergangenen Jahr. Wir hatten zu jedem Zeitpunkt das Gefühl das unsere Ideen und Wünsche, waren sie auch manchmal etwas ungewöhnlich, zu vollster Zufriedenheit umgesetzt werden können.Großes Lob an das gesamte Team in Hamburg und Berlin.
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Wir haben mit PanFilm super tolle Filmprojekte in Deutschland und international umgesetzt. Das Filmteam arbeitet schnell, genau und bringt kreative … More Ideen mit. Ein Team, auf dass wir uns absolut verlassen können.We have implemented great film projects in Germany and internationally with PanFilm. The film team works quickly, accurately and brings creative ideas. A team that we can absolutely rely on.
What are the criteria for a real estate video?
The formula for success in creating an effective real estate video.
Real estate videos are a particularly effective way to target potential buyers and renters and boost the success of your real estate marketing. The visual presentation of the property not only makes it more attractive to prospective buyers and renters, but also makes it more tangible and emotionally engaging. Real estate videos help build trust and support the target audience’s decision-making process.
Target Audience Focus
A real estate video should be tailored to the specific expectations of the target audience—whether investors, individual buyers, renters, or business clients. The tone and the information presented may vary depending on the target audience and platform—for example, on the company website, LinkedIn, or YouTube. Tailoring the video to the needs of prospective buyers increases its relevance and success.
Highlighting the Property's Advantages
A compelling real estate video highlights the property’s unique features and advantages. It shows how the property can meet the needs and enhance the lives of the target audience, thereby setting it apart from other listings. Clear messaging and vivid depictions of the rooms and amenities spark interest and build trust in the property.
Clarity and Structure
An effective real estate video is clearly structured and focused. The property’s most important features and benefits should be conveyed concisely and in an easy-to-understand way, without getting lost in details. A clear structure helps reinforce the main messages and keep viewers engaged from start to finish.
Professional Quality
The quality of the real estate video plays a crucial role. High-quality footage, clear audio, and well-thought-out editing lend the video a professional look and feel and build trust in both the property and the real estate agent. Professional quality demonstrates that the company pays attention to detail and sets a high standard for excellence.
Visual Introduction
A captivating opening is crucial for immediately engaging the audience and encouraging them to keep watching. A creative, visually appealing opening—whether it’s a panoramic shot, a close-up, or a dynamic tracking shot—ensures that viewers will have a positive impression of the subject and the company.
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BVT: Marketing
Over the past few years, we have produced various videos in the U.S. for our client BVT, based in Munich. For about 20 years, BVT has been offering private and professional investors the opportunity to invest in the U.S. rental housing market. Due to the high prices of existing properties in the U.S., the company focuses on project development under the motto “Build instead of buy.”
We have produced various videos for these project developments. This one describes the asset class and relies exclusively on typography as a means of conveying information.
Why do you need a real estate video?
10 Reasons to Use Professional Real Estate Videos and Their Benefits.
Real estate videos are a particularly effective way to reach potential buyers and tenants and speed up the decision-making process. The visual presentation of the property not only makes it more attractive to potential buyers or tenants, but also makes it more tangible. Real estate videos are powerful tools for sparking interest, building trust, and accelerating the marketing process. They are the key to effectively presenting your property in a way that leaves a lasting impression on your target audience.
Long-term customer loyalty
Real estate videos not only have a positive impact on short-term marketing but also foster long-term customer loyalty. They strengthen your brand’s image and build trust and loyalty by conveying an authentic and impressive picture of your properties. Real estate videos have a wide range of applications, which should be clearly defined at the start of production. A real estate video can be used in online communications, direct mailings, on-site presentations, open houses, trade shows, or as an exclusive marketing tool.
Several videos
Many of our clients need not just a single real estate video, but multiple versions to highlight different aspects of the property or showcase several properties. The cost of additional videos decreases when certain elements can be reused, such as logo intros, drone footage, text overlays, or music.
Sales Tool
A real estate video is a compelling way to visually showcase the property’s advantages and unique features to potential clients. Through a video, we tell a story that demonstrates how the property meets the needs of the target audience. Real estate videos encourage the decision to buy or rent by evoking emotions and creating a sense of the property. They attract more attention, leave a lasting impression, and help prospective buyers and renters better visualize the property.
Marketing tool
Real estate videos are an important part of your marketing strategy. They convey the property’s key features and unique qualities in a vivid, clear, and modern way. Animations or graphics can be used to highlight specific aspects. Skillfully incorporating real estate videos into your marketing strategy increases visibility and builds trust, leading to more inquiries and stronger customer loyalty.
SEO Optimization
Real estate videos contribute to your website's search engine optimization, as Google considers video content to be more relevant than plain text. A well-placed real estate video increases the chance of being listed as a rich snippet with a preview image in search engine results and improves visibility in those results.
Customer Satisfaction
Real estate videos give potential buyers and renters a realistic picture of the property and help avoid false expectations. A clear and authentic presentation reduces the risk of misunderstandings, which leads to satisfied customers in the long run and can increase the closing rate.
Building Trust
Prospective buyers are more likely to trust a real estate agent who presents the property in a high-quality video. Real estate videos build trust and enhance the company's credibility by providing a comprehensive and appealing view of the property.
Information Gain
Incorporating real estate videos into your online presence gives customers a clear idea of the property. This helps avoid surprises and ensures the property is presented in a professional and compelling way. Real estate videos not only spark interest in the property but also enhance the overall buying experience.
Customer Communication
Real estate videos are an ideal way to answer questions and highlight a property’s advantages, such as its location, amenities, and architecture. They provide prospective buyers with exactly the information they need to make a decision about the property, thereby reducing uncertainty and concerns.
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MPC Capital AG: Recruitment
For the real estate division of our Hamburg-based client, MPC Capital AG, we produced a series of videos that highlight the people at the company and their passion for their work. These personal portraits combine brand building with a clear recruitment benefit. One example is the video about Peter Metzger, Head of Fund Management for the ESG Residential Real Estate Fund at MPC. The video gives potential employees an authentic glimpse into his role and allows viewers to experience the responsibilities and challenges of his work, demonstrating what it means to work at MPC.
How is a real estate video created?
6 Steps to Creating Your Professional Real Estate Video.
Producing an impressive real estate video requires careful planning and a structured approach. Here, you’ll learn how the real estate video production process typically unfolds.
The entire process, from the initial request to the completion of the video, typically takes between one and three months. Please note, however, that the efficiency of your company’s internal coordination processes may affect this timeframe.
Producing a real estate video requires expertise, creativity, and effective collaboration. Rely on our many years of experience to produce a video that showcases your property to its best advantage.
1. Concept Development and Goal Setting
The first step in creating a real estate video is to clearly define your goals and analyze the property’s key features. A detailed project plan and a compelling storyline are essential for showcasing the property in its best light.
2. Casting and Booking
Choosing the right actors or testimonials is key. Authentic personalities and emotional stories bring your real estate video to life, appealing to potential buyers and sparking their interest.
3. Preparing for Filming
Detailed planning of the shoot is of great importance. We find suitable locations, assemble a qualified film crew, and take care of all the necessary details, including technical equipment and props. A precise shooting schedule ensures that everyone on set knows exactly what to do to capture the property’s best features.
4. Filming
The actual filming usually takes place on-site at the property and lasts one to three days, depending on the video’s length and the project’s complexity. We ensure that the shoot runs smoothly and that, even in the event of unforeseen delays, all necessary footage is captured to guarantee a high-quality presentation.
5. Post-production
Once filming is complete, post-production begins. Your video will be edited, set to music and sound, and, if necessary, enhanced with animations to highlight additional information. This step involves several rounds of revisions to ensure that the final product best reflects your vision.
6. Publication
Your finished real estate video is ready for release. We’ll handle the upload to the appropriate platforms and assist you with booking ads. Whether for your online presence or real estate portals—we’ll ensure that your video reaches the desired audience and appeals to potential buyers.
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PATRIZIA GrundInvest: Munich, Leopoldstraße
This real estate video showcases an attractive investment opportunity in a school and office building in Munich’s Schwabing district, whose primary tenant is the Bavarian International School. Since the building is primarily used by children, we decided to have two children, Aziza and Luca, showcase the property, its location, and its advantages. Their charming and playful manner gives the real estate video a special touch and makes the information come alive in an engaging way.
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Patrizia GrundInvest: Frankfurt / Hofheim
This real estate video for our client Patrizia GrundInvest illustrates why the Main-Taunus district is one of Germany’s highest-income regions. The district seat, Hofheim—ideally located between Frankfurt and Wiesbaden—offers optimal conditions for the successful management of the Chinon Center thanks to its high retail purchasing power. Through authentic tenant testimonials, the film impressively highlights what makes the shopping center and its surroundings so special.
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Patrizia GrundInvest: Mülheim
Our real estate video for the new investment offering from PATRIZIA GrundInvest, a subsidiary of PATRIZIA AG, is now complete. The fund invests in a commercial property in Mülheim an der Ruhr, which stands out thanks to its diverse tenant mix and a prime, easily accessible location in Germany’s strongest economic metropolitan area. The video highlights the property’s outstanding location advantages and appeal to attract potential investors and effectively showcase the property’s potential.
How much does a real estate video cost?
The cost of a real estate video depends on a variety of factors and varies depending on the scope of the project and the desired objectives. A custom production can be very time-consuming and technically demanding, but impressive results can be achieved even on a smaller budget.
Here is an overview of the most important cost factors:
Pre-production
Pre-production includes content and visual concept development, client consultation, organizing the team and technical setup, storyboarding, as well as selecting props and filming locations and obtaining filming permits. This is where the foundation for the film’s success is laid.
Technical Specifications
A high-quality real estate video requires professional camera equipment, lighting, and camera accessories such as sliders or cranes. Drones are frequently used for aerial shots, especially in luxury real estate videos, as they offer spectacular views of the properties and their surroundings.
Acting and Voice-Over
Including actors, voice-over artists, or testimonials can further enhance the film. The costs for actors and voice-over artists vary depending on their level of fame, availability, and how the film will be used.
Production
Filming accounts for a significant portion of the costs. It includes the film crew (director, camera, lighting, sound) and all logistical requirements, such as filming locations and schedules. Depending on the complexity of the project, production can take anywhere from one day to several weeks.
Post-production
Post-production includes film editing, color correction, sound design, and the integration of animations or 3D elements. This is a crucial phase in which the footage is transformed into the final real estate video.
Music Licensing
Music is an important part of many real estate videos. Either royalty-free music is used, or custom music is composed, which incurs additional costs.
Correction Loop
During the production process, customers often have the opportunity to request changes. These rounds of revisions affect the amount of work required and can increase costs.
Additional Costs
Additional expenses such as travel costs, lodging, meals for the crew, location rentals, props, and administrative costs are considered incidental expenses, which can vary significantly depending on the project.
The total cost of a real estate video depends heavily on the specific requirements and scope of the project. To strike the right balance between budget and production quality, we recommend working closely with us to ensure that the video best meets your goals.
Here you can find more information on the topic: “How much does a film production cost?”
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Dr. Peters:
For our client, Dr. Peters, we produced an impressive product video about a Courtyard by Marriott hotel in Oberpfaffenhofen. The video focused on showcasing the hotel, its location, and its attractive surroundings.
To produce this film, we needed, in particular, very close coordination with the Oberpfaffenhofen Special-Purpose Airport, located right next to the hotel, since air traffic takes top priority for safety reasons, and we were only allowed to take drone footage during periods when no aircraft were approaching or taking off.
Thanks to thorough and detailed planning and perfect weather, the nearly three days of filming produced beautiful, multifaceted shots that showcase the hotel and its surroundings in the best possible light.
Do you need a real estate video?
A professionally produced real estate video is a powerful tool for marketing projects, strengthening a company’s image, and attracting skilled professionals. As technology advances, the importance of real estate videos will continue to grow, particularly through the use of virtual reality and drone footage, which offer new ways to showcase properties.
If you’ve realized that a real estate video could benefit your business, we’re the right partner for you. Contact us to discuss your video project, and together we’ll develop the best solutions for your needs.
Our range of services includes not only real estate videos, but also promotional videos, product videos, website videos, recruitment videos, sales videos, and training videos, as well as other forms of video content. We offer flexible packages that are individually tailored to your specific needs.
We’d be happy to provide you with free consultation during the initial stages and prepare a customized cost estimate that includes all relevant prices, services, and examples tailored to your budget.
Contact us about your film project!
Real Estate Videos: Answers to the Most Important Questions (FAQ)
What is a real estate video, and what are its benefits?
Why is a real estate video better than photos or brochures?
What should a good real estate video include?
How long does it take to produce a real estate video?
What are the cost factors involved in producing a real estate video?
How does a real estate video contribute to SEO optimization?
For which target audiences are real estate videos suitable?
How can a real estate video help with recruitment?
What is the difference between a real estate video and a promotional video?
Inhaltsverzeichnis
- The Real Estate Film.
- What is a real estate video?
- Here's what our customers say.
- What are the criteria for a real estate video?
- Why do you need a real estate video?
- How is a real estate video created?
- How much does a real estate video cost?
- Do you need a real estate video?
- Real Estate Videos: Answers to the Most Important Questions (FAQ)